The West Village is a contemporary womenswear boutique based in London. It was launched in 1999 by Lucy Benzecry who cut her teeth in the fashion world firstly at British GQ and subsequently at British Vogue. The West Village has gained popularity over the years for its feminine styling with a sharp edge which can be found in its interesting mix of contemporary fashion labels together with its retro-styled, print-based eponymous collection. In 2012, The West Village celebrates 10 years trading from its flagship store in Notting Hill.